
Urban Tech Helsinki
ART DIRECTION, GRAPHIC DESIGN, MOTION GRAPHICS & UI
N2 Albiino, 2021-2022
We designed a new visual identity and website for Urban Tech Helsinki, a startup incubator for clean and sustainable urban solutions. Partnering with leading universities and the City of Helsinki, they help turn ideas into growth-oriented startups solving modern urban challenges.
The brand is modular and dynamic, reflecting the incubator’s collaborative spirit. A colorful, post-it-inspired logo represents key themes, while the tone of voice is witty, direct, and optimistic—mirroring the startup mindset.
I contributed to the visual identity and tone of voice, designing the motion graphic style, full UI/UX for the website, and assisting with video editing, copywriting, and social media content.
Urban Tech Helsinki trailer.
Tone of voice and copywriting for different incubator themes.
Urban Tech Helsinki logo versions animated.

Urban Tech Helsinki website landing page. The website is designed to be completely modular and is built by creating an even square grid, deriving its visual language and logic from the logo itself. This is both aesthetic and functional in terms of responsive web design.
Desktop user interface.
Mobile user interface.
Illustrations and mockup designs for merchandise.
Animated illustrations.
Social media posts.