Designer
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Urban Tech Helsinki

ART DIRECTION, GRAPHIC DESIGN, MOTION GRAPHICS & UI

N2 Albiino, 2021-2022

Urban Tech Helsinki website

We designed a new visual identity and website for Urban Tech Helsinki, a startup incubator for clean and sustainable urban solutions. Partnering with leading universities and the City of Helsinki, they help turn ideas into growth-oriented startups solving modern urban challenges.

The brand is modular and dynamic, reflecting the incubator’s collaborative spirit. A colorful, post-it-inspired logo represents key themes, while the tone of voice is witty, direct, and optimistic—mirroring the startup mindset.

I contributed to the visual identity and tone of voice, designing the motion graphic style, full UI/UX for the website, and assisting with video editing, copywriting, and social media content.