CONCEPT DESIGN, ART DIRECTION & GRAPHIC DESIGN
N2 Albiino, 2019
Helsinki Art Museum (HAM) and Villa Hakasalmi approached us with a brief to design both the visual identity and an urban marketing experience for their joint exhibition:
STATE OF MIND – HELSINKI 1939-1945.
The urban marketing experience was a large scale recreation of the actual wartime evacuation of the statue of three smiths in the centre of Helsinki. We designed a large packing box with lights and sound to mimic wartime and trigger that pessimism reflected by the time of its evacuation.
The marketing of the exhibition went on to receive the “Vuoden viestintäteko 2021” award from Museoliitto.
