ART DIRECTION
Kauas Creative, 2025
A brand film and photos for the leading Nordic retailer specializing in Korean beauty.
Yeppo sought to deepen emotional connections with a broader audience. The challenge was to convey the sensory experience of K-beauty in a concise, versatile format and in a fun way.
I was responsible for designing this 20-second brand film that centers on the tactile and emotional aspects of using Yeppo’s products. It reinforces Yeppo’s identity as a fun, trendsetting and community-focused brand in the K-beauty space.
Client: Yeppo & Soonsoo / Tia Karhunen
Director/AD: Yasir Al-Ani
Designer: Annika Leppäaho
Account Director: Sanna Vuori
Producer: Emma Huttunen
DoP: Santeri Järvinen
Edit/Colorist: Jeremias Nieminen
Photographer: Joonas Tsokkinen
Set Designer: Turkka Taipale
