Yasir Al-Ani
Designer
Hycamite_Industry1.jpg

Hycamite

ART DIRECTION, ANIMATION, BRANDING, CONCEPT DESIGN, COPYWRITING, GRAPHIC DESIGN, ILLUSTRATION

Kauas Creative, 2024

Hycamite is a clean tech innovator decarbonizing industry through methane pyrolysis, producing clean hydrogen and solid carbon with minimal environmental impact. Their process transforms fossil fuels into sustainable energy, making the impossible possible.

We crafted a brand that balances scientific expertise with engaging communication, appealing to both technical professionals and business leaders. The concept—where some see magic, others see science—shaped a new brand book, visual identity, website, and marketing materials.

As Art Director, I led and designed the entire brand renewal from concept to execution.

Art Director: Yasir Al-Ani // Graphic Designer: Annika Leppäaho // Photographer: Joonas Tsokkinen