Yasir Al-Ani
Designer
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OM System

ART DIRECTION, CONCEPT DESIGN, COPYWRITING, FILM DIRECTION

Kauas Creative, 2025

We were tasked to communicate the power of the OM SYSTEM ecosystem with creativity and clarity. Rather than overcomplicate, we leaned into the brand’s biggest truth: it’s a system.

Every camera, lens and accessory works together creating an evolving ecosystem for explorers, creators and adventurers. Setting them apart from their competition. The film showcases four different photographers and how they use the system.

I designed, wrote and directed the film, turning strategic insight into story, structure and emotion. With an art direction background, I took full ownership of the concept design, copywriting and film direction, shaping how the system story comes alive across film and brand communication.