BAUHAUS Anti-loyalty campaign
GRAPHIC DESIGN, MOTION GRAPHICS
Wörks, 2026
For Valentine's Day, Bauhaus made a genuine gesture of love toward the entire industry by encouraging customers to shop at competitors first and then at Bauhaus. Customers who brought in a competitor's receipt received a discount at Bauhaus. The receipt-themed campaign was displayed nationwide, with placements strategically located near competitors' stores as well.