ART DIRECTION, CONCEPT DESIGN
Kauas Creative, 2025
We partnered with OM SYSTEM to launch the OM-3, a camera designed for creatives who move seamlessly between city streets and the outdoors. While OM SYSTEM was known for outdoor photography, this launch expanded its reach to photographers embracing both urban and natural environments.
Built around the concept “From Urban to Untamed,” the campaign emphasized the OM-3’s creative flexibility and durability. The slogan, “Born to Create,” reinforced both the camera’s capabilities and the mindset of its users.
What set this project apart was its strategic foundation. By understanding both the customer and OM SYSTEM’s brand ethos, we ensured the campaign was visually compelling and strategically sound. The result? A launch that not only introduced a new camera but also strengthened OM SYSTEM’s presence among a broader range of photographers.