ART DIRECTION, BRANDING, CONCEPT DESIGN, GRAPHIC DESIGN, UX/UI DESIGN, SERVICE DESIGN
Kokku client project, 2018
HUSH HUSH is a brand new service that allows users and the company itself to turn unused and expensive designer clothes into an extra source of income, thus promoting shared economy. They were looking for a company to partner up with them in building, launching and further developing the digital touchpoint of the service.
I was part of a team at Kokku that designed a service from scratch with the client and then went on to create the visual identity of the brand and its implementation on their website. The brand visual identity was about bringing the product to the front with a minimalist, casual and fashion magazine inspired look. My role personally was that of a strategist, UX/UI-designer and art director.
HUSH HUSH website hero.
HUSH HUSH booking system.
HUSH HUSH product view on an iPhone.
Moodboard for the new brand.