ART DIRECTION, CONCEPT DESIGN, GRAPHIC DESIGN, UX/UI DESIGN
Kokku client project, 2018
AINA-keittiöt, a Finnish consumer kitchen furniture brand, needed a new high converting website and kitchen planner/online store. The goal was to create a service that creates as much value as possible for the users and inspires them to advance on their buyer journey. The website as a whole solves and removes most of the hurdles the user might face by answering questions, providing valuable insight and encouraging contact. For this to succeed it was important to define the target groups and their expectations and possible obstacles.
I was part of a team at Kokku that created a strategy and implementation for the website UX & UI. My role personally was strategist and art director. The strategy was made together with Ella Hyvärinen and the implementation with Eemeli Vanhanen, Ella Hyvärinen, Francisco Garcia Coronado and Pamela Salinas.
AINA-keittiöt website hero.
Blog block view on desktop.
Responsive view on mobile device.
AINA-keittiöt kitchen planner/online store.